Industry: Beauty Pageants and Entertainment
Target: Maximizing brand exposure and securing high-profile partnerships for the prestigious Mr. and Miss World Kenya competition.

Solution: Nexa Africa, a full-service marketing agency, was tasked with developing a comprehensive marketing strategy to elevate the competition’s profile and attract strategic partnerships.

Strategy:

Brand Positioning: Nexa Africa positioned Mr. and Miss World Kenya as a premier beauty pageant, emphasizing the competition’s commitment to empowering youth, promoting cultural diversity, and celebrating beauty in all its forms.

Content Creation: High-quality photos and videos were produced to capture the essence of the competition, showcasing the contestants’ talent, beauty, and personality.

Social Media Engagement: A strong online presence was established, leveraging platforms like Instagram, Facebook, and TikTok to share behind-the-scenes content, engage with fans, and create a sense of anticipation.

Partnership Development: Nexa Africa played a pivotal role in securing strategic partnerships with renowned brands, including Samsung, MAC Cosmetics, LC Waikiki, KCB Bank, and Radio Africa Group.

Partnership Activation:

To maximize the impact of these partnerships, Nexa Africa developed compelling visuals and messaging that highlighted the benefits for each brand:

Samsung: A partnership focused on technology and innovation, featuring contestants using Samsung devices to showcase their talents and connect with fans.

MAC Cosmetics: A beauty-focused partnership, featuring contestants showcasing their makeup skills and the latest MAC products.

LC Waikiki: A fashion-oriented partnership, featuring contestants modeling the latest LC Waikiki collections and promoting sustainable fashion.

KCB Bank: A financial partnership, highlighting the importance of financial literacy and empowerment for young people.

Radio Africa Group: A media partnership, leveraging Radio Africa’s platforms to promote the competition and reach a wider audience.

Results:

Increased Brand Visibility: The competition’s brand awareness soared, attracting significant media attention and social media engagement.

Successful Partnerships: The strategic partnerships secured by Nexa Africa provided substantial value to the competition, including financial support, product sponsorships, and marketing opportunities.

Positive Impact on Contestants: The partnerships offered contestants valuable experiences, opportunities, and exposure, enhancing their personal and professional development.

Legacy Building: Nexa Africa’s efforts contributed to strengthening the legacy of Mr. and Miss World Kenya, solidifying its position as a leading beauty pageant in the region.

Conclusion:

Through strategic planning, exceptional content creation, and effective partnership development, Nexa Africa has played a vital role in elevating the Mr. and Miss World Kenya competition. By showcasing the talent, beauty, and potential of the contestants, and forging partnerships with influential brands, Nexa Africa has helped the competition achieve significant success and leave a lasting impact.